Top Online Marketplaces for Selling Handmade Goods in 2025

In 2025, the world of handmade goods is booming. It's not just a trend anymore; it's a movement. More and more people are choosing handmade goods over mass-produced ones because they are charming, high-quality, and one-of-a-kind. People all over the world love handmade things like hand-poured candles, embroidered wall art, and personalized jewelry.

But here's the problem: a pretty product isn't enough anymore. You need a stage—a busy online store where people are already looking for what you make. In 2025, there is a lot of competition, and the platforms you choose can either help your handmade business take off or get lost in the crowd. That's why it's more important to find the right marketplace than ever.

In this guide, we’ll dive deep into the best online platforms for selling your handmade treasures in 2025. Whether you’re just starting out or looking to expand your empire, this article will walk you through the top choices—with all the pros, cons, and must-knows.

Etsy – The Handmade Giant

Etsy would be the capital city of handmade goods. Etsy has become the place to go for anything artisanal, custom, vintage, or handmade since it started in 2005. Etsy is still the best place to shop in 2025, with over 7 million active sellers and more than 100 million unique items. Etsy is a name that almost everyone who makes things knows.

Why Etsy Still Wins in 2025?

Etsy has made its platform better for artists. You don't need to know how to code, run ads (at least at first), or worry about making your own website. Your store is open for business with just a few clicks. Etsy takes care of the infrastructure so you can just focus on your craft.

The best thing about Etsy is that it has a built-in audience. Millions of people go to Etsy with credit cards in hand to find unique, handmade items. You don't need to teach the audience anything; they already know how valuable handmade things are.

Features That Make Etsy Ideal

• Easy store setup: Even non-techies can launch a store in under an hour.

• Powerful analytics: Get insights on which items are selling, who’s buying, and from where.

• SEO-friendly listings: Etsy has an internal search engine that rewards good keywords, tags, and descriptions.

• Customization options: Banners, logos, and product displays let your brand shine.

The Downsides? Yes, There Are a Few

• High competition: With millions of sellers, standing out takes effort.

• Fees: You’ll pay $0.20 per listing, a 6.5% transaction fee, plus payment processing charges.

• Ads pressure: Etsy promotes its own advertising platform (Etsy Ads), and some sellers feel pressured to use it.

Verdict on Etsy

If you’re just starting out or want instant access to a global handmade audience, Etsy is an excellent launchpad. It's not perfect, but it’s still one of the best marketplaces out there for handmade sellers in 2025.

Amazon Handmade – Mass Reach Meets Artisanal Products

You may not think “handmade” when you hear “Amazon,” but Amazon Handmade has been proving skeptics wrong for nearly a decade now. In 2025, this niche within the e-commerce giant continues to grow—and for good reason. Amazon Handmade combines the colossal audience of Amazon with a dedicated space for unique, handcrafted products.

What Makes Amazon Handmade Special?

Unlike Etsy, which is more community-driven, Amazon Handmade gives you access to a huge market—one that already trusts Amazon’s logistics, customer service, and fast shipping. If you’re ready to play in the big leagues, this might be your spot.

Amazon Handmade isn’t open to everyone, though. Sellers go through a vetting process to ensure their products are genuinely handmade. While this takes time, it also means your competitors are real artisans—not mass producers pretending to be one.

Key Benefits of Amazon Handmade

• Massive customer base: Reach millions of Prime and non-Prime shoppers.

• No listing fees: Unlike Etsy, you don’t pay per listing—just a 15% referral fee on sales.

• Prime eligibility: Some products qualify for Prime, making them more attractive to buyers.

• Integrated tools: Use Amazon’s shipping and customer management tools.

Cons to Keep in Mind

• High standards: Getting approved isn’t instant, and maintaining quality is a must.

• Less brand identity: Your store looks like every other Amazon page; little room for personality.

• Fee structure: While there are no listing fees, the 15% commission can feel steep, especially for low-margin products.

Who Should Sell on Amazon Handmade?

If you’re producing high-quality, scalable handmade goods and want to tap into a massive customer pool, Amazon Handmade is worth exploring. Just be prepared for a more corporate feel and tighter regulations compared to Etsy.

Shopify – Build Your Own Storefront

In 2025, more handmade sellers are choosing to go fully independent—and Shopify is their platform of choice. While marketplaces like Etsy and Amazon give you traffic, they also control your brand and take a cut of every sale. Shopify flips that model: You build your own store, keep most of the profits, and make all the rules.

Why Shopify Appeals to Handmade Sellers

Shopify gives you full control. From how your store looks to how your products are showcased, everything is in your hands. Want to run a flash sale? You can. Want to connect with your audience via email marketing? Absolutely. The sky’s the limit.

The platform is especially attractive to sellers who already have an audience or plan to build one through social media, blogging, or influencer marketing. If you’ve got a loyal fanbase, there’s no need to split profits with a middleman.

Top Features of Shopify for Artisans

• Beautiful themes: Tons of templates tailored for handmade goods, crafts, and creative brands.

• App integrations: From inventory management to customer reviews, there’s an app for everything.

• Marketing tools: Run Facebook/Instagram ads, build SEO, or start a blog—all from your dashboard.

• Secure payments: Shopify Payments, PayPal, Stripe—all integrated seamlessly.

Potential Downsides

• Learning curve: There’s more to learn, especially if you’ve never run your own website.

• Monthly fees: Plans start at $39/month, which may be tough for side hustlers.

• Traffic generation is your job: No built-in audience, so you’ll need to bring in the shoppers yourself.

Is Shopify Right for You?

If you’re serious about building a brand and have the time to market your store, Shopify is one of the most powerful platforms out there. It’s not plug-and-play like Etsy, but the freedom and long-term potential are unmatched.

eBay – Vintage and Handmade Fusion

Once thought of mainly as a second-hand auction site, eBay has evolved into a versatile e-commerce platform. In 2025, it’s surprisingly welcoming to handmade sellers, particularly those offering vintage-inspired or niche artistic items. With over 130 million active users worldwide, eBay gives you access to a diverse buyer base.

Why Handmade Sellers Should Consider eBay

eBay's reputation has shifted. Today, it’s a marketplace where artisans can reach collectors, hobbyists, and shoppers looking for something offbeat. If your products blend the old with the new—say, upcycled clothing, retro jewelry, or custom-painted antiques—eBay might just be your hidden gem.

What Makes eBay Unique for Handmade Sellers

• Auction or fixed price: Sell through bids or set a price—it’s your choice.

• Flexible categories: Handmade items can fit into broader niches like vintage, custom gifts, or collectibles.

• International exposure: eBay's global reach can bring unexpected buyers from around the world.

Drawbacks to Consider

• Fees: eBay takes a 12.9% final value fee plus listing fees for some sellers.

• Less specialized: Unlike Etsy or Amazon Handmade, eBay isn’t entirely artisan-focused.

• Trust-building required: Since handmade isn’t eBay’s main niche, sellers must work harder to build credibility.