7 Tips for First-Time Attendees of CBME China

Attending a major trade show for the first time can be overwhelming, especially when it’s one as large and influential as CBME China. Known as the world’s leading trade fair for child, baby, and maternity products, CBME China is the go-to event for industry professionals looking to explore the latest innovations, network with global brands, and discover fresh business opportunities. Whether you're a retailer, distributor, manufacturer, or a curious entrepreneur, navigating such a massive event for the first time can feel daunting. To help you make the most of your experience, here are seven essential tips to guide you through your first CBME China visit.

1. Plan Ahead and Register Early

One of the most important steps before attending CBME China is early registration. This not only helps you avoid long queues at the venue but also gives you access to digital resources and event updates. Once registered, take time to review the event schedule, exhibitor list, and venue layout. Download the official CBME app if available—it’s a lifesaver when navigating the enormous exhibition halls.

Create a personal agenda that prioritizes the sessions, booths, and brands you absolutely don’t want to miss. Remember, with thousands of exhibitors and a packed schedule of forums, keynotes, and product launches, you won't be able to see everything. Prioritize based on your business goals.

2. Wear Comfortable Shoes and Dress Professionally

CBME China spans hundreds of thousands of square meters across multiple exhibition halls. That means a lot of walking. While it’s important to look professional, comfort is key—opt for business-casual clothing and, most importantly, supportive footwear. Your feet will thank you by the end of the day.

Also, consider the climate. The event usually takes place in July in Shanghai, which can be hot and humid. Light, breathable fabrics are your best bet. Inside the exhibition halls, however, air conditioning can be strong, so carrying a light jacket isn’t a bad idea either.

3. Bring Plenty of Business Cards (and a Digital Version Too)

CBME China is a networking goldmine. Whether you're meeting suppliers, buyers, or industry leaders, you’ll be exchanging contact information constantly. Make sure to bring more business cards than you think you’ll need. It’s not uncommon to go through dozens in just one afternoon.

In addition to printed cards, it’s smart to have a digital version of your contact details (like a QR code or a LinkedIn profile link). Many attendees use WeChat in China, so having a WeChat account set up in advance is also highly recommended for seamless communication.

4. Understand Chinese Business Etiquette

Doing business in China means respecting local customs and etiquette. While English is commonly used at international trade shows, being polite and culturally aware will go a long way. Always greet with a handshake, offer business cards with both hands, and take a moment to look at someone’s card before putting it away—this shows respect.

If you’re unfamiliar with Chinese business culture, it may be worthwhile to do a bit of research or watch a few videos before attending. This cultural awareness can help you stand out and build trust with potential partners or clients.

5. Use the Matchmaking Services

CBME China offers a variety of business matchmaking services designed to help attendees connect with relevant suppliers, buyers, and potential partners. These services are often free but require pre-registration. Take advantage of them to schedule meetings in advance and ensure you connect with the most relevant people for your business.

Having pre-set appointments can give structure to your day and help you focus your time efficiently rather than wandering through the exhibition halls aimlessly.

6. Attend Seminars and Industry Forums

One of the most valuable aspects of CBME China is the wealth of industry knowledge shared throughout the event. With sessions covering everything from market trends and product innovation to regulatory updates and e-commerce strategies, these forums are an excellent opportunity to learn from experts and gain insights that could shape your business.

Even if your main goal is product sourcing or brand exposure, attending a few sessions can enhance your overall experience and provide a deeper understanding of the industry landscape.

7. Follow Up Promptly After the Event

What happens after CBME China is just as important as what happens during the event. Don’t let your new contacts gather dust—follow up with them within a week. Send a friendly email or WeChat message thanking them for their time, referencing any discussions you had, and outlining potential next steps.

Organize all the business cards and materials you collected, and keep notes on important conversations. This will help you remember who’s who and prevent any missed opportunities. If you promised to share more information, send it promptly to keep the momentum going.

Final Thoughts

Attending CBME China for the first time is an exciting opportunity to immerse yourself in one of the most dynamic industries in the world. The scale and scope of the event can be overwhelming, but with the right preparation, it can also be incredibly rewarding. From making valuable connections to discovering the next big product trend, there’s something at CBME China for everyone.

So plan ahead, network confidently, and keep your business cards at the ready. With these tips in mind, you'll walk into your first CBME China experience not as a rookie, but as a savvy attendee ready to seize the moment.